{
  "project": "gpu-pilot",
  "doc": "gtm/ACQUISITION-POSITIONING.md",
  "title": "Acquisition Positioning \u2014 Google / Esri / Inrix / Mapbox / Zillow",
  "oneline": "The moat as capabilities buyers lack; one page per target buyer; license-vs-acquire decision tree.",
  "tldr": [],
  "updated": "2026-06-25 03:58",
  "sections": [
    {
      "level": 1,
      "title": "Acquisition & Licensing Positioning \u2014 TLCengine / commutingcost.com"
    },
    {
      "level": 2,
      "title": "1. The one-paragraph thesis (what we are to a buyer)"
    },
    {
      "level": 2,
      "title": "2. The moat, framed as capabilities the buyer lacks"
    },
    {
      "level": 2,
      "title": "3. Comparable acquisitions & valuation framing"
    },
    {
      "level": 2,
      "title": "4. Per-buyer fit (one page each)"
    },
    {
      "level": 3,
      "title": "4.1 \u2014 Google (Maps / Geo / Search)"
    },
    {
      "level": 3,
      "title": "4.2 \u2014 Esri"
    },
    {
      "level": 3,
      "title": "4.3 \u2014 Inrix"
    },
    {
      "level": 3,
      "title": "4.4 \u2014 Mapbox"
    },
    {
      "level": 3,
      "title": "4.5 \u2014 Zillow (and Zillow-class proptech: Redfin, CoStar/Homes.com)"
    },
    {
      "level": 2,
      "title": "5. Licensing vs. acquisition \u2014 the decision"
    },
    {
      "level": 2,
      "title": "6. What NOT to do"
    }
  ],
  "stats": {
    "lines": 155,
    "words": 2952
  },
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  "out_name": "gtm-ACQUISITION-POSITIONING.md",
  "comments_api": "https://board.certihomes.com/api/doc-comments?project=gpu-pilot&doc=gtm/ACQUISITION-POSITIONING.md"
}