{
  "project": "gpu-pilot",
  "doc": "gtm/CAMPAIGN-PLAN.md",
  "title": "Campaign Plan \u2014 social + content calendar",
  "oneline": "8-week dated per-platform calendar (LinkedIn/YouTube/TikTok/Facebook), KPI funnel, 3 budget tiers.",
  "tldr": [],
  "updated": "2026-06-25 03:56",
  "sections": [
    {
      "level": 1,
      "title": "Campaign Plan \u2014 Investor + Acquirer Magnet (behind admin login)"
    },
    {
      "level": 2,
      "title": "0. Verified proof points (the only numbers we may use)"
    },
    {
      "level": 2,
      "title": "1. Target audiences (3 lanes, ranked by campaign priority)"
    },
    {
      "level": 3,
      "title": "Lane A \u2014 INVESTORS (primary conversion target)"
    },
    {
      "level": 3,
      "title": "Lane B \u2014 STRATEGIC ACQUIRERS / LICENSORS (the prize)"
    },
    {
      "level": 3,
      "title": "Lane C \u2014 CONSUMERS / PRESS-AMPLIFIERS (the proof engine)"
    },
    {
      "level": 2,
      "title": "2. Message pillars (the spine of every post)"
    },
    {
      "level": 2,
      "title": "3. Platform strategy"
    },
    {
      "level": 2,
      "title": "4. 8-week content calendar (dated, per-platform, specific)"
    },
    {
      "level": 3,
      "title": "Week 1 (Jun 29 \u2013 Jul 5) \u2014 \"The missing axis\" (P1) \u2014 establish the thesis"
    },
    {
      "level": 3,
      "title": "Week 2 (Jul 6 \u2013 Jul 12) \u2014 \"Two commutes, one home\" (P2) \u2014 the wow"
    },
    {
      "level": 3,
      "title": "Week 3 (Jul 13 \u2013 Jul 19) \u2014 \"The moat is the proof\" (P3) \u2014 credibility for investors"
    },
    {
      "level": 3,
      "title": "Week 4 (Jul 20 \u2013 Jul 26) \u2014 \"Affordability is 3 numbers, not 1\" (P4) + report ramp"
    },
    {
      "level": 3,
      "title": "Week 5 (Jul 27 \u2013 Aug 2) \u2014 **\"Losing Ground 2026\" LAUNCH (P5)** \u2014 the centerpiece"
    },
    {
      "level": 3,
      "title": "Week 6 (Aug 3 \u2013 Aug 9) \u2014 \"Harvest + the build story\" (P3/P5) \u2014 convert attention to A & B"
    },
    {
      "level": 3,
      "title": "Week 7 (Aug 10 \u2013 Aug 16) \u2014 \"The category we own\" (P1/P2) \u2014 sharpen the wedge for acquirers"
    },
    {
      "level": 3,
      "title": "Week 8 (Aug 17 \u2013 Aug 23) \u2014 \"Momentum + the ask\" (all pillars) \u2014 funnel close"
    },
    {
      "level": 2,
      "title": "5. The gated conversion layer (behind admin login)"
    },
    {
      "level": 2,
      "title": "6. KPIs & funnel"
    },
    {
      "level": 2,
      "title": "7. Budget tiers"
    },
    {
      "level": 3,
      "title": "Tier 1 \u2014 LOW (~$300\u2013600/mo \u00b7 \"scrappy, organic-only\")"
    },
    {
      "level": 3,
      "title": "Tier 2 \u2014 MEDIUM (~$3,000\u20136,000/mo \u00b7 \"amplified + light PR\")"
    },
    {
      "level": 3,
      "title": "Tier 3 \u2014 HIGH (~$15,000\u201330,000/mo \u00b7 \"PR-led, acquirer-grade\")"
    },
    {
      "level": 2,
      "title": "8. Risk & guardrails"
    }
  ],
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    "words": 4408
  },
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}