{
  "project": "gpu-pilot",
  "doc": "gtm/GTM-STRATEGY.md",
  "title": "Go-To-Market Strategy \u2014 TLC data products",
  "oneline": "Positioning, segment priority (MLS warm channel first), pricing hypotheses, 30-day pilot motion, competitive table, 12-week plan.",
  "tldr": [
    "Positioning: the only door-to-door true-cost layer \u2014 time AND dollars from posted prices, per hex and per listing, repriced on GPU in 21 seconds, r=0.90 vs the academic standard.",
    "Segment order: MLS warm channel (13-year TLC relationship; CJMLS data already inside our NJ model) \u2192 proptech resellers (ATTOM's ResiScore launch validates the category) \u2192 portals \u2192 energy comparison.",
    "Pricing hypotheses: API $499\u2013$7.5K/mo; per-MLS $1\u20132/subscriber/yr (the existing TLC model); data feeds $15\u201350K/yr/metro + $25K national benchmark; energy white-label per-switch.",
    "Pilot motion: 30-day NYC pilot, max 3 concurrent, 'we build your metro during the pilot' \u2014 lands on the 21-second repricing capability.",
    "Assets shipped with it: 13-slide deck (pptx+PDF), 6 three-touch email sequences + playbook, 59-target seed list wired to the /admin CRM import."
  ],
  "updated": "2026-06-12 13:46",
  "sections": [
    {
      "level": 1,
      "title": "GTM Strategy \u2014 TLCengine Data Products"
    },
    {
      "level": 2,
      "title": "1. Positioning"
    },
    {
      "level": 2,
      "title": "2. Product set (anchor numbers)"
    },
    {
      "level": 2,
      "title": "3. Segment priority"
    },
    {
      "level": 2,
      "title": "4. Pricing hypotheses (to validate in pilots)"
    },
    {
      "level": 3,
      "title": "A. API tiers (api.commutingcost.com)"
    },
    {
      "level": 3,
      "title": "B. Per-MLS licensing (the existing TLC model, extended)"
    },
    {
      "level": 3,
      "title": "C. Data-feed licensing (parquet/CSV, quarterly or on-change refresh)"
    },
    {
      "level": 3,
      "title": "D. White-label EnergySavings"
    },
    {
      "level": 3,
      "title": "E. Relocation / per-report"
    },
    {
      "level": 3,
      "title": "F. Media"
    },
    {
      "level": 2,
      "title": "5. Pilot motion \u2014 \"30-day NYC pilot \u2192 land\""
    },
    {
      "level": 2,
      "title": "6. Competitive landscape"
    },
    {
      "level": 2,
      "title": "7. Objection handling"
    },
    {
      "level": 2,
      "title": "8. 90-day plan (weeks of 2026-06-15 \u2192 2026-09-11)"
    },
    {
      "level": 2,
      "title": "9. Channel & asset map"
    }
  ],
  "stats": {
    "lines": 199,
    "words": 3662
  },
  "html": "https://board.certihomes.com/project-docs/gpu-pilot/gtm-GTM-STRATEGY.html",
  "out_name": "gtm-GTM-STRATEGY.md",
  "comments_api": "https://board.certihomes.com/api/doc-comments?project=gpu-pilot&doc=gtm/GTM-STRATEGY.md"
}