{
  "project": "gpu-pilot",
  "doc": "gtm/PR-OUTREACH.md",
  "title": "PR / Media Outreach \u2014 Losing Ground 2026 launch",
  "oneline": "14-outlet journalist target list with per-outlet angle, press-kit one-pager, embargo strategy.",
  "tldr": [],
  "updated": "2026-06-25 04:03",
  "sections": [
    {
      "level": 1,
      "title": "PR & Media Outreach \u2014 \"Losing Ground 2026\" buzz plan"
    },
    {
      "level": 2,
      "title": "1. The story (the angle journalists actually want)"
    },
    {
      "level": 2,
      "title": "2. Press-kit one-pager (the leave-behind)"
    },
    {
      "level": 2,
      "title": "3. Target list \u2014 journalists & outlets, with the specific angle per each"
    },
    {
      "level": 2,
      "title": "4. Embargo / exclusive strategy"
    },
    {
      "level": 2,
      "title": "5. Outreach email templates"
    },
    {
      "level": 3,
      "title": "Template A \u2014 the exclusive offer (to the one tier-1 outlet, ~Jul 17)"
    },
    {
      "level": 3,
      "title": "Template B \u2014 the embargo pitch (to the tier-1 embargo list, ~Jul 24)"
    },
    {
      "level": 3,
      "title": "Template C \u2014 the build/tech angle (TechCrunch / The Information / proptech-VC-read)"
    },
    {
      "level": 3,
      "title": "Template D \u2014 the localized metro pitch (Axios Local / regional, post-launch)"
    },
    {
      "level": 2,
      "title": "6. Outreach cadence & guardrails"
    },
    {
      "level": 2,
      "title": "7. Success metrics (tie to CAMPAIGN-PLAN \u00a76 KPIs)"
    }
  ],
  "stats": {
    "lines": 200,
    "words": 2877
  },
  "html": "https://board.certihomes.com/project-docs/gpu-pilot/gtm-PR-OUTREACH.html",
  "out_name": "gtm-PR-OUTREACH.md",
  "comments_api": "https://board.certihomes.com/api/doc-comments?project=gpu-pilot&doc=gtm/PR-OUTREACH.md"
}