{
  "project": "gpu-pilot",
  "doc": "gtm/pitch/ZILLOW_PITCH.md",
  "title": "\u25b6 ZILLOW PITCH \u2014 The True Cost of Getting Home (B2B commute-cost data licensing for Zillow + portals)",
  "oneline": "The B2B pitch for licensing the commute-cost engine/data to real-estate portals \u2014 Zillow first (their 2024 commute filter is time-only and BuyAbility ignores transportation), then Redfin/Rocket, Realtor.com, CoStar (Apartments/Homes), and relocation firms. Product menu: nightly per-listing enrichment feed (the Walk Score pattern), live isochrone API, white-label hex-map embed, two-commuter search. Judge-panel winner: the consumer-feature angle (A: 24, B: 23.5, C: 23). One-pager PDF live at commutingcost.com/partners/commutingcost-data-onepager.pdf.",
  "tldr": [
    "THE GAP: every US portal's commute feature is TIME-ONLY. Zillow (June-2024 filter + Sept-2024 AI search + BuyAbility \u2014 commute and affordability never touch); Redfin's Walk Score = 0-100 amenity score, never dollars; Realtor.com = TravelTime + fuel-only cost; CoStar portals = TravelTime time-only. Nobody prints 'True commute cost: $15/day door-to-door' on a listing.",
    "PROOF POINTS (honest, sourced): 30/30 tri-state towns rail beats driving avg $1,924/mo (tri-state study, not national); r=0.90 vs CNT H+T; 54 built US+CA metro regions; 723 fare feeds / 139 toll facilities / 1,515 garages / 194 bike-share systems; metro reprice in ~21 s on one GPU; candor line: no portal integrations or licensing revenue yet.",
    "PRICING (proposed anchors vs comps): Metro Pilot $15-30K/yr (1M calls, overage $4/1K under Google's $5/1K); Portal Enrichment $75-150K/yr (batch to 5M listings, ATTOM-style); National Portal $300-750K/yr, $500K anchor (fair-use unlimited, co-branded True Lifestyle Cost score, two-commuter endpoints, exclusivity +75-100%).",
    "THE ASK: 30-min demo on their own inventory \u2014 25 listing addresses from any of the 54 metros, full true-monthly-cost enrichment back within a week + live two-commuter walkthrough; 60-day paid 3-metro pilot with fee crediting 100% against a national license.",
    "DELIVERABLES (re-themed 2026-07-08 to the LIGHT Certihomes look \u2014 blue #1E5AA8 + white, CERTIHOMES wordmark in black, no red/black): 7-slide PowerPoint deck LIVE at commutingcost.com/partners/certihomes-commute-data-deck.pdf + matching one-pager at commutingcost.com/partners/commutingcost-data-onepager.pdf (gtm/pitch/build_deck_light.py; PPTX sources in gtm/pitch/out/) + research_notes.json (portal landscape, pricing comps, verified asset inventory from the 3-researcher/3-draft/3-judge workflow)."
  ],
  "updated": "2026-07-07 23:41",
  "sections": [
    {
      "level": 1,
      "title": "The True Cost of Getting Home \u2014 Commute-Cost Data for Zillow"
    },
    {
      "level": 2,
      "title": "The gap every portal has"
    },
    {
      "level": 2,
      "title": "What we built"
    },
    {
      "level": 2,
      "title": "Why it can't be trivially copied"
    },
    {
      "level": 2,
      "title": "Proof (verified, honestly sourced)"
    },
    {
      "level": 2,
      "title": "Pricing (proposed anchors \u2014 comps here are custom-negotiated)"
    },
    {
      "level": 2,
      "title": "Who we are"
    },
    {
      "level": 2,
      "title": "The ask"
    }
  ],
  "stats": {
    "lines": 68,
    "words": 1328
  },
  "html": "https://board.certihomes.com/project-docs/gpu-pilot/gtm-pitch-ZILLOW_PITCH.html",
  "out_name": "gtm-pitch-ZILLOW_PITCH.md",
  "comments_api": "https://board.certihomes.com/api/doc-comments?project=gpu-pilot&doc=gtm/pitch/ZILLOW_PITCH.md"
}