{
  "project": "gpu-pilot",
  "doc": "tlccosts/TRADEMARK-SEARCH.md",
  "title": "Trademark Search \u2014 True Lifestyle Cost (research, not legal advice)",
  "oneline": "USPTO + common-law availability search: TRUE LIFESTYLE COST green (0 federal hits ever), first-use evidence 2013-07-23, TLC INDEX yellow (LISEP collision).",
  "tldr": [
    "TRUE LIFESTYLE COST / \u2026INDEX: zero identical or near-identical federal records ever filed; every exact-phrase web hit is TLCengine \u2014 expect a descriptiveness refusal answered by \u00a72(f) on 13 years of use.",
    "Earliest-use evidence: Wayback 2013-07-23 tlcengine.com homepage headline; unbroken chain through NorthstarMLS 2016, MFR MLS 2017, to the live \u2122'd commutingcost.com/TLCcosts (specimen-ready).",
    "Watchlist: StreetLeap's TRUECOST Reg 7418848 (Cl. 36, the plausible \u00a72(d) citation) and pending TrueCost LLC SN 99750083 (filed 2026-04-07) \u2014 opposition-watch via counsel.",
    "TLC INDEX standalone is the weak variant: TLC is diluted (299 records in 35/36/42) and LISEP markets a 'True Living Cost (TLC) Index' (Fortune, May 2026, unregistered).",
    "Found during search: bare tlcengine.com is DOWN (apex CNAME to Squarespace \u2014 illegal at apex); fix = four Squarespace A records in Route 53."
  ],
  "updated": "2026-06-12 12:16",
  "sections": [
    {
      "level": 1,
      "title": "Trademark Availability Search \u2014 \"True Lifestyle Cost\" and Variants"
    },
    {
      "level": 2,
      "title": "1. Executive summary"
    },
    {
      "level": 2,
      "title": "2. Methodology and limits"
    },
    {
      "level": 2,
      "title": "3. Federal findings \u2014 the four variants"
    },
    {
      "level": 2,
      "title": "4. Federal findings \u2014 closest marks and crowded neighborhood"
    },
    {
      "level": 3,
      "title": "4.1 Most relevant individual records (graded)"
    },
    {
      "level": 3,
      "title": "4.2 The \"TRUE COST\" neighborhood (classes 35/36/42)"
    },
    {
      "level": 3,
      "title": "4.3 The \"TLC\" neighborhood (classes 35/36/42)"
    },
    {
      "level": 2,
      "title": "5. Common-law findings"
    },
    {
      "level": 2,
      "title": "6. Earliest-use evidence (priority documentation)"
    },
    {
      "level": 2,
      "title": "7. Descriptiveness risk (factual framing, not legal advice)"
    },
    {
      "level": 2,
      "title": "8. Recommended next steps (for attorney action)"
    },
    {
      "level": 2,
      "title": "Appendix A \u2014 Searches run (USPTO records via TMview, 2026-06-12)"
    }
  ],
  "stats": {
    "lines": 164,
    "words": 3144
  },
  "html": "https://board.certihomes.com/project-docs/gpu-pilot/tlccosts-TRADEMARK-SEARCH.html",
  "out_name": "tlccosts-TRADEMARK-SEARCH.md",
  "comments_api": "https://board.certihomes.com/api/doc-comments?project=gpu-pilot&doc=tlccosts/TRADEMARK-SEARCH.md"
}