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▶ ZILLOW PITCH — The True Cost of Getting Home (B2B commute-cost data licensing for Zillow + portals)

The B2B pitch for licensing the commute-cost engine/data to real-estate portals — Zillow first (their 2024 commute filter is time-only and BuyAbility ignores transportation), then Redfin/Rocket, Realtor.com, CoStar (Apartments/Homes), and relocation firms. Product menu: nightly per-listing enrichment feed (the Walk Score pattern), live isochrone API, white-label hex-map embed, two-commuter search. Judge-panel winner: the consumer-feature angle (A: 24, B: 23.5, C: 23). One-pager PDF live at commutingcost.com/partners/commutingcost-data-onepager.pdf. · updated 2026-07-07 23:41

TL;DR

  • THE GAP: every US portal's commute feature is TIME-ONLY. Zillow (June-2024 filter + Sept-2024 AI search + BuyAbility — commute and affordability never touch); Redfin's Walk Score = 0-100 amenity score, never dollars; Realtor.com = TravelTime + fuel-only cost; CoStar portals = TravelTime time-only. Nobody prints 'True commute cost: $15/day door-to-door' on a listing.
  • PROOF POINTS (honest, sourced): 30/30 tri-state towns rail beats driving avg $1,924/mo (tri-state study, not national); r=0.90 vs CNT H+T; 54 built US+CA metro regions; 723 fare feeds / 139 toll facilities / 1,515 garages / 194 bike-share systems; metro reprice in ~21 s on one GPU; candor line: no portal integrations or licensing revenue yet.
  • PRICING (proposed anchors vs comps): Metro Pilot $15-30K/yr (1M calls, overage $4/1K under Google's $5/1K); Portal Enrichment $75-150K/yr (batch to 5M listings, ATTOM-style); National Portal $300-750K/yr, $500K anchor (fair-use unlimited, co-branded True Lifestyle Cost score, two-commuter endpoints, exclusivity +75-100%).
  • THE ASK: 30-min demo on their own inventory — 25 listing addresses from any of the 54 metros, full true-monthly-cost enrichment back within a week + live two-commuter walkthrough; 60-day paid 3-metro pilot with fee crediting 100% against a national license.
  • DELIVERABLES (re-themed 2026-07-08 to the LIGHT Certihomes look — blue #1E5AA8 + white, CERTIHOMES wordmark in black, no red/black): 7-slide PowerPoint deck LIVE at commutingcost.com/partners/certihomes-commute-data-deck.pdf + matching one-pager at commutingcost.com/partners/commutingcost-data-onepager.pdf (gtm/pitch/build_deck_light.py; PPTX sources in gtm/pitch/out/) + research_notes.json (portal landscape, pricing comps, verified asset inventory from the 3-researcher/3-draft/3-judge workflow).

The True Cost of Getting Home — Commute-Cost Data for Zillow

Zillow's commute filter answers "how long." It still can't answer the question that decides where families actually buy: "how much." In 30 of 30 NY/NJ tri-state towns we tested, choosing rail over driving saves an average of $1,924 a month — Summit, NJ alone is $2,302 — and today no US portal shows a buyer that number. Zillow can be first, in one quarter, with a line on every listing: "True commute cost: $15/day door-to-door."

The gap every portal has

Zillow has made commute a strategic re-investment (June 2024 commute-time filter, Sept 2024 AI natural-language search, Jan 2026 Front Porch re-promotion) and made affordability the other flagship theme (BuyAbility, the June 2026 Homebuyer Hub). The two never touch. The commute feature is time-only — no fares, tolls, parking, or fuel anywhere — single-destination, single-commuter, with siloed modes. BuyAbility prices the mortgage and ignores transportation, a household's #2 expense. With $5 gas and NYC's $9 congestion charge live, "what will this commute cost this household" is the consumer question the entire portal industry leaves open:

Portal Commute feature today Powered by Missing
Zillow Time filter (2024) + AI search + BuyAbility undisclosed / in-house Dollars; multi-commuter; chained modes; H+T affordability
Redfin (Rocket) Walk/Transit/Bike Score + travel times Walk Score (owned since 2014) A 0–100 amenity score — never minutes to your job, never dollars
Realtor.com Commute filter since 2019, fuel-cost calc TravelTime Fuel only — no fares, tolls, or parking, so drive-vs-train math is impossible
Apartments.com / Homes.com (CoStar) Travel-time search; Smart Search AI TravelTime Time-only for the most cost-sensitive audience in real estate
Trulia / StreetEasy (Zillow) Isochrone heat maps / subway filters in-house OSM+GTFS Frozen since ~2018; subway-only; no dollars

Redfin bought Walk Score outright in 2014 because a number on every listing becomes the number buyers search by. Post-Rocket ($1.75B, closed July 2025), it's a competitor's stagnant, dollar-less asset. The dollar-denominated successor is unclaimed.

What we built

One engine (live at commutingcost.com), four integration surfaces — each shippable inside a quarter:

  1. Nightly per-listing feed — the day-one integration. A batch enrichment file (Parquet/CSV keyed by address, lat-lon, or H3 cell): door-to-door commute time and true monthly dollar cost to metro job anchors across 9 modes — walk, bike, bike-share, scooter, drive, transit, Uber, Park-&-Ride, Kiss-&-Ride, Uber+Rail — each itemized as fare + toll + parking + fuel (+ NYC's $9 charge), plus best-value mode chain. It's a file join and a number rendered on the page, the exact Walk Score pattern: no API dependency, no latency budget, no per-call metering. One GPU reprices a whole metro in ~21 seconds, so nightly refresh is routine, not heroic.
  2. Live APIPOST /v1/isochrone returns per-hex {times, costs, mode-chains}, AM-peak/off-peak, inbound/outbound, ~0.7 s warm and milliseconds cached. It powers the search filter and gives your Sept-2024 AI search an answer it can't currently compute: "homes under $400/month total commute from my office." The same fields complete BuyAbility into true monthly cost = mortgage + commute.
  3. White-label hex-map embed — the interactive cost choropleth on listing and neighborhood pages.
  4. Two-commuter search (the premium wedge) — a shipped /v1/multiuser endpoint (live code, not a spec) intersects 2–4 people's time and cost surfaces with per-person modes, minute caps, a combined monthly budget, and school/daycare anchors, and shades the homes that work for the whole household. No portal offers anything like it; gate it behind registration or Showcase as an engagement and lead-quality driver.

Why it can't be trivially copied

  • The moat is the curated price database, not the algorithm. 723 cleaned GTFS fare feeds, tolls in 36 states/provinces, 1,515 geocoded CBD garages, 194 bike-share systems' pricing, per-ZIP fuel, per-metro calibrated traffic factors. RAPTOR is public; this corpus isn't.
  • Google can't print this number. Its Routes rate card is $5–$15 per 1K with no native isochrone API and no cost dimension — brute-forcing even time-only enrichment at portal scale is seven figures a year — and Google's ToS restricts the storage and display a cost-on-listings product requires. That's a structural barrier, not just a budget one.
  • Incumbent data models can't express it. TravelTime and Walk Score are single-traveler, time-or-score systems; household intersection and dollar receipts aren't a feature toggle for them.
  • Fresh, not frozen. CNT's H+T index is 2022-vintage modeled data; Walk Score is static. When NYC's $9 congestion charge went live, we repriced the metro in one pass.

Proof (verified, honestly sourced)

Claim Number Source
Rail beats driving 30/30 tri-state towns, avg $1,924/mo (Summit NJ $2,302) computed on the live engine; tri-state study, not a national average
Affordability validation r = 0.90 vs CNT H+T Index (2022 release) TLCcosts validation
Routing accuracy 4/5 ground-truth OD pairs in band vs OpenTripPlanner; walk legs 12/12 vs OSRM validation suite
Speed 10-day CPU metro precompute → 21 s on one ~$1,200 RTX 5080; ~0.7 s warm isochrones engine benchmarks
Coverage 54 built US + Canada metro regions incl. SoCal and Mid-Atlantic corridors; 51 public metro pages (45 US + 6 CA) output artifacts + commutingcost.com
Pre-warmed serving 87,997 national POI destination cells cached precompute logs
Price corpus 723 fare feeds (49,278 rows / 38,061 OD pairs), 139 priced toll facilities / 36 states, 1,515 garages (avg $23.47/day), 194 GBFS systems / 756 plans commute DB
Enrichment substrate 497,214 curated POIs; 403M-row block-group↔H3 crosswalk, 97.45% CNT join build pipeline

Candor: we have no portal integrations or licensing revenue yet — which is exactly why first-mover category exclusivity is still available.

Pricing (proposed anchors — comps here are custom-negotiated)

Tier Includes Proposed price
Metro Pilot (Growth API) 1M calls/yr, 25 metros, 9-mode time+dollars; overage $4/1K — under Google's $5/1K Essentials rate, and it returns dollars Google can't $15K–$30K/yr
Portal Enrichment Batch enrichment to 5M listings, monthly refresh (ATTOM-style column append), 10M API calls, white-label map to 1M sessions, 99.5% SLA target $75K–$150K/yr
National Portal (recommended) Fixed license, TravelTime-style fair-use unlimited (~100M calls/yr); full listing base, weekly refresh; co-branded True Lifestyle Cost score (the Walk Score playbook); two-commuter endpoints; 99.9% SLA target; exclusivity +75–100%; 3-yr lock −15% $300K–$750K/yr; $500K anchor

Benchmark: replicating time-only enrichment on Google's rate card runs seven figures a year — and still can't print a dollar on a listing. Redfin found this category valuable enough to buy Walk Score outright.

Who we are

Krishna Malyala, founder, TLC Engine — a licensed broker (NMLS #1875937) who has watched buyers discover the commute-cost surprise after closing. The engine, map, and data pipeline are live at commutingcost.com.

The ask

A 30-minute demo on your own inventory: pick any of our 54 metros, send 25 listing addresses, and within a week we return the full true-monthly-cost enrichment — every column, real dollars — plus a live walkthrough of the two-commuter search at commutingcost.com/map. From there, a 60-day paid pilot in three metros (badge + cost filter behind a feature flag; measure dwell, saves, and lead quality against time-only controls), with the pilot fee crediting 100% against a national license — before the Rocket/Redfin affordability push makes this the number every portal has to have.

Also fits: Redfin/Rocket (the dollar successor to their own Walk Score, and a commute input to mortgage affordability), Realtor.com and CoStar's Apartments.com/Homes.com (the cost layer that snaps onto their existing TravelTime isochrones — additive, not rip-and-replace), and relocation firms (SIRVA BGRS, Cartus, Graebel), whose destination-selection dashboards have no commute-cost intelligence at all.

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