▶ ZILLOW PITCH — The True Cost of Getting Home (B2B commute-cost data licensing for Zillow + portals)
TL;DR
- THE GAP: every US portal's commute feature is TIME-ONLY. Zillow (June-2024 filter + Sept-2024 AI search + BuyAbility — commute and affordability never touch); Redfin's Walk Score = 0-100 amenity score, never dollars; Realtor.com = TravelTime + fuel-only cost; CoStar portals = TravelTime time-only. Nobody prints 'True commute cost: $15/day door-to-door' on a listing.
- PROOF POINTS (honest, sourced): 30/30 tri-state towns rail beats driving avg $1,924/mo (tri-state study, not national); r=0.90 vs CNT H+T; 54 built US+CA metro regions; 723 fare feeds / 139 toll facilities / 1,515 garages / 194 bike-share systems; metro reprice in ~21 s on one GPU; candor line: no portal integrations or licensing revenue yet.
- PRICING (proposed anchors vs comps): Metro Pilot $15-30K/yr (1M calls, overage $4/1K under Google's $5/1K); Portal Enrichment $75-150K/yr (batch to 5M listings, ATTOM-style); National Portal $300-750K/yr, $500K anchor (fair-use unlimited, co-branded True Lifestyle Cost score, two-commuter endpoints, exclusivity +75-100%).
- THE ASK: 30-min demo on their own inventory — 25 listing addresses from any of the 54 metros, full true-monthly-cost enrichment back within a week + live two-commuter walkthrough; 60-day paid 3-metro pilot with fee crediting 100% against a national license.
- DELIVERABLES (re-themed 2026-07-08 to the LIGHT Certihomes look — blue #1E5AA8 + white, CERTIHOMES wordmark in black, no red/black): 7-slide PowerPoint deck LIVE at commutingcost.com/partners/certihomes-commute-data-deck.pdf + matching one-pager at commutingcost.com/partners/commutingcost-data-onepager.pdf (gtm/pitch/build_deck_light.py; PPTX sources in gtm/pitch/out/) + research_notes.json (portal landscape, pricing comps, verified asset inventory from the 3-researcher/3-draft/3-judge workflow).
The True Cost of Getting Home — Commute-Cost Data for Zillow
Zillow's commute filter answers "how long." It still can't answer the question that decides where families actually buy: "how much." In 30 of 30 NY/NJ tri-state towns we tested, choosing rail over driving saves an average of $1,924 a month — Summit, NJ alone is $2,302 — and today no US portal shows a buyer that number. Zillow can be first, in one quarter, with a line on every listing: "True commute cost: $15/day door-to-door."
The gap every portal has
Zillow has made commute a strategic re-investment (June 2024 commute-time filter, Sept 2024 AI natural-language search, Jan 2026 Front Porch re-promotion) and made affordability the other flagship theme (BuyAbility, the June 2026 Homebuyer Hub). The two never touch. The commute feature is time-only — no fares, tolls, parking, or fuel anywhere — single-destination, single-commuter, with siloed modes. BuyAbility prices the mortgage and ignores transportation, a household's #2 expense. With $5 gas and NYC's $9 congestion charge live, "what will this commute cost this household" is the consumer question the entire portal industry leaves open:
| Portal | Commute feature today | Powered by | Missing |
|---|---|---|---|
| Zillow | Time filter (2024) + AI search + BuyAbility | undisclosed / in-house | Dollars; multi-commuter; chained modes; H+T affordability |
| Redfin (Rocket) | Walk/Transit/Bike Score + travel times | Walk Score (owned since 2014) | A 0–100 amenity score — never minutes to your job, never dollars |
| Realtor.com | Commute filter since 2019, fuel-cost calc | TravelTime | Fuel only — no fares, tolls, or parking, so drive-vs-train math is impossible |
| Apartments.com / Homes.com (CoStar) | Travel-time search; Smart Search AI | TravelTime | Time-only for the most cost-sensitive audience in real estate |
| Trulia / StreetEasy (Zillow) | Isochrone heat maps / subway filters | in-house OSM+GTFS | Frozen since ~2018; subway-only; no dollars |
Redfin bought Walk Score outright in 2014 because a number on every listing becomes the number buyers search by. Post-Rocket ($1.75B, closed July 2025), it's a competitor's stagnant, dollar-less asset. The dollar-denominated successor is unclaimed.
What we built
One engine (live at commutingcost.com), four integration surfaces — each shippable inside a quarter:
- Nightly per-listing feed — the day-one integration. A batch enrichment file (Parquet/CSV keyed by address, lat-lon, or H3 cell): door-to-door commute time and true monthly dollar cost to metro job anchors across 9 modes — walk, bike, bike-share, scooter, drive, transit, Uber, Park-&-Ride, Kiss-&-Ride, Uber+Rail — each itemized as fare + toll + parking + fuel (+ NYC's $9 charge), plus best-value mode chain. It's a file join and a number rendered on the page, the exact Walk Score pattern: no API dependency, no latency budget, no per-call metering. One GPU reprices a whole metro in ~21 seconds, so nightly refresh is routine, not heroic.
- Live API —
POST /v1/isochronereturns per-hex{times, costs, mode-chains}, AM-peak/off-peak, inbound/outbound, ~0.7 s warm and milliseconds cached. It powers the search filter and gives your Sept-2024 AI search an answer it can't currently compute: "homes under $400/month total commute from my office." The same fields complete BuyAbility into true monthly cost = mortgage + commute. - White-label hex-map embed — the interactive cost choropleth on listing and neighborhood pages.
- Two-commuter search (the premium wedge) — a shipped
/v1/multiuserendpoint (live code, not a spec) intersects 2–4 people's time and cost surfaces with per-person modes, minute caps, a combined monthly budget, and school/daycare anchors, and shades the homes that work for the whole household. No portal offers anything like it; gate it behind registration or Showcase as an engagement and lead-quality driver.
Why it can't be trivially copied
- The moat is the curated price database, not the algorithm. 723 cleaned GTFS fare feeds, tolls in 36 states/provinces, 1,515 geocoded CBD garages, 194 bike-share systems' pricing, per-ZIP fuel, per-metro calibrated traffic factors. RAPTOR is public; this corpus isn't.
- Google can't print this number. Its Routes rate card is $5–$15 per 1K with no native isochrone API and no cost dimension — brute-forcing even time-only enrichment at portal scale is seven figures a year — and Google's ToS restricts the storage and display a cost-on-listings product requires. That's a structural barrier, not just a budget one.
- Incumbent data models can't express it. TravelTime and Walk Score are single-traveler, time-or-score systems; household intersection and dollar receipts aren't a feature toggle for them.
- Fresh, not frozen. CNT's H+T index is 2022-vintage modeled data; Walk Score is static. When NYC's $9 congestion charge went live, we repriced the metro in one pass.
Proof (verified, honestly sourced)
| Claim | Number | Source |
|---|---|---|
| Rail beats driving | 30/30 tri-state towns, avg $1,924/mo (Summit NJ $2,302) | computed on the live engine; tri-state study, not a national average |
| Affordability validation | r = 0.90 vs CNT H+T Index (2022 release) | TLCcosts validation |
| Routing accuracy | 4/5 ground-truth OD pairs in band vs OpenTripPlanner; walk legs 12/12 vs OSRM | validation suite |
| Speed | 10-day CPU metro precompute → 21 s on one ~$1,200 RTX 5080; ~0.7 s warm isochrones | engine benchmarks |
| Coverage | 54 built US + Canada metro regions incl. SoCal and Mid-Atlantic corridors; 51 public metro pages (45 US + 6 CA) | output artifacts + commutingcost.com |
| Pre-warmed serving | 87,997 national POI destination cells cached | precompute logs |
| Price corpus | 723 fare feeds (49,278 rows / 38,061 OD pairs), 139 priced toll facilities / 36 states, 1,515 garages (avg $23.47/day), 194 GBFS systems / 756 plans | commute DB |
| Enrichment substrate | 497,214 curated POIs; 403M-row block-group↔H3 crosswalk, 97.45% CNT join | build pipeline |
Candor: we have no portal integrations or licensing revenue yet — which is exactly why first-mover category exclusivity is still available.
Pricing (proposed anchors — comps here are custom-negotiated)
| Tier | Includes | Proposed price |
|---|---|---|
| Metro Pilot (Growth API) | 1M calls/yr, 25 metros, 9-mode time+dollars; overage $4/1K — under Google's $5/1K Essentials rate, and it returns dollars Google can't | $15K–$30K/yr |
| Portal Enrichment | Batch enrichment to 5M listings, monthly refresh (ATTOM-style column append), 10M API calls, white-label map to 1M sessions, 99.5% SLA target | $75K–$150K/yr |
| National Portal (recommended) | Fixed license, TravelTime-style fair-use unlimited (~100M calls/yr); full listing base, weekly refresh; co-branded True Lifestyle Cost score (the Walk Score playbook); two-commuter endpoints; 99.9% SLA target; exclusivity +75–100%; 3-yr lock −15% | $300K–$750K/yr; $500K anchor |
Benchmark: replicating time-only enrichment on Google's rate card runs seven figures a year — and still can't print a dollar on a listing. Redfin found this category valuable enough to buy Walk Score outright.
Who we are
Krishna Malyala, founder, TLC Engine — a licensed broker (NMLS #1875937) who has watched buyers discover the commute-cost surprise after closing. The engine, map, and data pipeline are live at commutingcost.com.
The ask
A 30-minute demo on your own inventory: pick any of our 54 metros, send 25 listing addresses, and within a week we return the full true-monthly-cost enrichment — every column, real dollars — plus a live walkthrough of the two-commuter search at commutingcost.com/map. From there, a 60-day paid pilot in three metros (badge + cost filter behind a feature flag; measure dwell, saves, and lead quality against time-only controls), with the pilot fee crediting 100% against a national license — before the Rocket/Redfin affordability push makes this the number every portal has to have.
Also fits: Redfin/Rocket (the dollar successor to their own Walk Score, and a commute input to mortgage affordability), Realtor.com and CoStar's Apartments.com/Homes.com (the cost layer that snaps onto their existing TravelTime isochrones — additive, not rip-and-replace), and relocation firms (SIRVA BGRS, Cartus, Graebel), whose destination-selection dashboards have no commute-cost intelligence at all.